Category: Resources

Whether you’re a business owner, on the hunt for a new job, or simply want to take control of your online presence, it’s likely you’ve wondered how to remove your name from Google search results.

Do you think you’re immune to a reputation crisis? Think again! All companies should be aware of how to manage any issues that arise with their online reputation, as well as problems that arise from potential business, sales and profits.

Online reputation management (ORM) is a mixture of PR, content and SEO strategies to improve the online reputation, public perception and global reach of your brand, ensuring that it is attractive to both partners and customers.

Today more than ever, consumers rely on online reviews and press coverage generated via Digital PR to evaluate a brand’s products or services before purchasing them. With growing competition, more brands are understanding the importance of having a strong online presence on third-party platforms.

97 percent of all consumers use internet reviews to find local businesses and check their online reviews.

Of these, over 12 percent does so every day according to the BrightLocal Local Consumer Review Survey.

According to the same survey, 64 percent of customers read online reviews to search for services and goods always or regularly.