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From Local to Global: Leveraging Digital PR for International Success

In today’s digital age, the boundaries that once confined your brand and business are fading away, opening doors to a global marketplace where international visibility isn’t just beneficial—it’s essential.

Sidse Sorensen 27 March 2024
Cheat Sheets Resources

Choosing the Right B2B Tech PR Agency: A Guide for Tech Companies

In the rapidly evolving world of technology, staying ahead in the market is not just about having innovative products, services or technologies; it’s also about how effectively you communicate them to important stakeholders, from talent to investors.

Bogdan Marinescu 21 March 2024
Recruitment Staff Spotlight

Freelance PR Consultants

Do you like what you’ve heard about us?
Would you like to be a part of a cross-cultural team of freedom-loving marketing professionals delivering exciting projects across the world?
Put your pitch hat on and give us your best spiel!

Digital Trails 1 December 2023
Reports

America’s Unique Halloween Costume Trends in Every State

In a world where pumpkin spice lattes and falling leaves herald the arrival of Halloween, it’s no secret that this holiday season captures the collective imagination of an entire nation.

With this in mind, we unravel the weird and wonderful Halloween costume preferences from across the United States.

Digital Trails 16 October 2023
Resources

8 Free Online Reputation Management Tools You Need

If someone doesn’t feel they can trust you, your products or services, there’s no way they’ll become your customer. This is why constantly monitoring your online reputation is an essential part of your digital marketing strategy.

But how can you keep track of what people are saying about your brand online?

Digital Trails 16 April 2021
Resources

Can You Delete Your Online Presence?

If you’ve ever performed a Google search, opened up an email account, or bought something online, your personal information is available for anyone to see. If you’re concerned about the security of your data, you’ve probably asked yourself: “Can you delete your online presence?”

Digital Trails 13 April 2021
Cheat Sheets Reviews

How to Remove Bad Reviews on Amazon

Online powerhouses such as Google are oftentimes the first place potential buyers go to dig up more information on a specific product or business, and seeing negative reviews can deter them from buying from a particular brand. Understanding the impact reviews have on a business’ success, we wrote a blog explaining how to remove bad Google reviews of your brand.

Digital Trails 13 April 2021
Cheat Sheets Reviews

How to remove bad reviews from TripAdvisor

Whether you’re a local mom-and-pop jewelry repair shop who’s received one snaring review that stays at the top of your TripAdvisor business page for months, or a large paradise resort receiving a backlash of negative reviews during a week where half your staff happened to be out with the flu, bad TripAdvisor reviews can be burned in the mind of a prospective customer for a long time.

Digital Trails 26 March 2021
Resources

Can Your Online Presence Help Your Job Search?

According to a survey by CareerBuilder, 70% of employers use social media sites to screen candidates before hiring, while 54% of them have eliminated a candidate based on their accounts.

Thus, the question arises: can your online presence help your job search?

Digital Trails 12 March 2021
Staff Spotlight

Tips to make the most of your digital marketing internship

Francesca Wild, digital marketing intern at Digital Trails shares her tips on making the most of your digital marketing internship.

Digital Trails 11 November 2020
Industry News

Best use of PR in a search campaign

The team at Digital Trails welcomes the exciting news of being selected as a finalist in the ‘Best use of PR in a search campaign’ category, at the 2020 UK Search Awards.

Digital Trails 21 October 2020
Resources

How can you measure online visibility?

Online visibility is essential. But do you know how to measure it accurately? Here’s our tips on the most important metrics needed to measure online visibility.

Digital Trails 24 September 2020
Resources

What is your online presence and how do you build it?

If you’ve just started your business or have recently decided to take your business online, building your online presence can mean the difference between success and failure. In this blog we’ll give you some tips on how you can create and build your online presence for your brand to ensure you have the right eyes on it.

Digital Trails 21 August 2020
Resources

How to increase visibility for your e-commerce business

To tackle the impact of the recent crisis, many companies worldwide have been stepping up their online game. We’ve asked 11 marketers about the top tactics they used to boost online visibility for e-commerce during the past few months. In this article we reveal what worked, based on their expert advice.

Digital Trails 17 August 2020
Recruitment

Freelance SEO Consultant

Do you like what you’ve heard about us?
Would you like to be a part of a cross-cultural team of freedom-loving marketing professionals delivering exciting projects across the world?

Put your pitch hat on and give us your best spiel!

Digital Trails 2 August 2020
Reviews Cheat Sheets

How to remove bad Google reviews of your brand

A bad Google review can be a tough pill to swallow for any business owner. Luckily, there are actions you can take if you feel that your company has received an unfair or fake view. Unfortunately, the process isn’t as easy as simply clicking “Delete”.

Digital Trails 14 May 2020
Resources

How to Create Online Visibility for Your Brand

Brand visibility is a brand and its offering’s presence in a consumer environment.  This means how often people see your brand in search results, social media, emails, online advertising, and other online marketing channels.

Digital Trails 30 April 2020
Cheat Sheets Resources

Can you remove your name from Google search results?

Whether you’re a business owner, on the hunt for a new job, or simply want to take control of your online presence, it’s likely you’ve wondered how to remove your name from Google search results.

Digital Trails 28 April 2020
Listicles

10 Steps to Create and Maintain a Positive Brand Image

A positive brand image is essential for any business’ success. Even the slightest bit of bad press can have a detrimental effect on your bottom line.

Digital Trails 27 April 2020

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