News and insights

Keep up with the industry’s
latest news

yellow circle
yellow sphere
yellow dots
blue circle
Resources

How to prevent and react to reputation crises

Do you think you’re immune to a reputation crisis? Think again! All companies should be aware of how to manage any issues that arise with their online reputation, as well as problems that arise from potential business, sales and profits.

Digital Trails 26 March 2020
Uncategorized Resources

What are the benefits of doing online reputation management?

Online reputation management (ORM) is a mixture of PR, content and SEO strategies to improve the online reputation, public perception and global reach of your brand, ensuring that it is attractive to both partners and customers.

Digital Trails 5 December 2019
Resources

How does digital PR help your brand’s online visibility

Today more than ever, consumers rely on online reviews and press coverage generated via Digital PR to evaluate a brand’s products or services before purchasing them. With growing competition, more brands are understanding the importance of having a strong online presence on third-party platforms.

Digital Trails 5 December 2019
Reviews Resources

How do you improve your customer reviews?

97 percent of all consumers use internet reviews to find local businesses and check their online reviews.

Of these, over 12 percent does so every day according to the BrightLocal Local Consumer Review Survey.

According to the same survey, 64 percent of customers read online reviews to search for services and goods always or regularly.

Digital Trails 28 October 2019
blue circle