News and insights

Keep up with the industry’s
latest news

yellow circle
yellow sphere
yellow dots
blue circle
Resources

Successful Market Launch for Scaleups – The Essential Guide

Is your scale-up ready to take over international markets? In this guide, we’ll walk you through each critical step, providing insights and practical strategies to help you navigate the complexities of a new market launch.

Bogdan Marinescu 3 May 2024
Resources

From Local to Global: Leveraging Digital PR for International Success

In today’s digital age, the boundaries that once confined your brand and business are fading away, opening doors to a global marketplace where international visibility isn’t just beneficial—it’s essential.

Bogdan Marinescu 27 March 2024
Resources Cheat Sheets

Choosing the Right B2B Tech PR Agency: A Guide for Tech Companies

In the rapidly evolving world of technology, staying ahead in the market is not just about having innovative products, services or technologies; it’s also about how effectively you communicate them to important stakeholders, from talent to investors.

Bogdan Marinescu 21 March 2024
Recruitment Staff Spotlight

Freelance PR Consultants

Do you like what you’ve heard about us?
Would you like to be a part of a cross-cultural team of freedom-loving marketing professionals delivering exciting projects across the world?
Put your pitch hat on and give us your best spiel!

Digital Trails 1 December 2023
Reports

America’s Unique Halloween Costume Trends in Every State

In a world where pumpkin spice lattes and falling leaves herald the arrival of Halloween, it’s no secret that this holiday season captures the collective imagination of an entire nation.

With this in mind, we unravel the weird and wonderful Halloween costume preferences from across the United States.

Digital Trails 16 October 2023
Resources

8 Free Online Reputation Management Tools You Need

If someone doesn’t feel they can trust you, your products or services, there’s no way they’ll become your customer. This is why constantly monitoring your online reputation is an essential part of your digital marketing strategy.

But how can you keep track of what people are saying about your brand online?

Digital Trails 16 April 2021
Resources

Can You Delete Your Online Presence?

If you’ve ever performed a Google search, opened up an email account, or bought something online, your personal information is available for anyone to see. If you’re concerned about the security of your data, you’ve probably asked yourself: “Can you delete your online presence?”

Digital Trails 13 April 2021
Cheat Sheets Reviews

How to Remove Bad Reviews on Amazon

Online powerhouses such as Google are oftentimes the first place potential buyers go to dig up more information on a specific product or business, and seeing negative reviews can deter them from buying from a particular brand. Understanding the impact reviews have on a business’ success, we wrote a blog explaining how to remove bad Google reviews of your brand.

Digital Trails 13 April 2021
Cheat Sheets Reviews

How to remove bad reviews from TripAdvisor

Whether you’re a local mom-and-pop jewelry repair shop who’s received one snaring review that stays at the top of your TripAdvisor business page for months, or a large paradise resort receiving a backlash of negative reviews during a week where half your staff happened to be out with the flu, bad TripAdvisor reviews can be burned in the mind of a prospective customer for a long time.

Digital Trails 26 March 2021
Resources

Can Your Online Presence Help Your Job Search?

According to a survey by CareerBuilder, 70% of employers use social media sites to screen candidates before hiring, while 54% of them have eliminated a candidate based on their accounts.

Thus, the question arises: can your online presence help your job search?

Digital Trails 12 March 2021
blue circle