Digital PR Services

DON'T LET YOUR COMPETITORS GET ALL THE MEDIA LIMELIGHT. CREATE AND REFINE YOUR BRAND STORY.

DON'T LET YOUR COMPETITORS GET ALL THE MEDIA LIMELIGHT. CREATE AND REFINE YOUR BRAND STORY.

We cleverly leverage our media liaison experience, news generation principles, your own resources, and the topical media calendar to generate high-impact Performance PR.

media relations experience - digital trails

Why pr?

6x

Higher chances of your audience remembering your brand compared to advertising

70%

Of links users click on are organic


111.37%

Of PR and SEO benefits under one roof


What is digital pr?

Digital PR is not a new form of public relations but just a savvier way of doing PR which also positively impacts your site’s visibility. In fact, Digital PR generates authentic earned media, which combined with data-led resources boosts your brand awareness and your site’s visibility in searches.

what is digital pr - digital trails

The benefits of digital pr

The advantage of Digital PR over “traditional PR” is in measuring impact. We use all our combined experience in PR to generate client citations, brand awareness, sales, backlinks to client’s sites leads and much more. And the best part of this is that it can all be measured in the metrics that influence your bottom line.

1.

Generates high quality backlinks from trusted domains

2.

Improves your natural link profile and site rankings

3.

Boosts your brand reputation


4.

Increases traffic to your site


5.

Generates social media shares

6.

Encourages sales


7.

Extremely cost effective & long-lasting

8.

Provides measurable impact

Examples of digital pr

Campaign Example

Client:
BOLT BURDON KEMP (national law firm)

Campaign:
Disability employment in SMEs:

Goal:
Media coverage, referral traffic, inbound links

Why It Works:
The law firm uses a simple survey to create news angles that touch on a prominent social issue - disability employment. By visualising data directly on their site instead of giving it all away in a press release, they ensure that any media coverage also includes a link back to their site.

Campaign Example

Client:
BABYLON HEALTH (medical group)

Campaign:
Understanding dementia
https://www.babylonhealth.com/c/understanding-dementia

Goal:
Awareness, media coverage, referral traffic, inbound links

Why It Works:
The campaign uses an awareness angle and addresses an issue widely covered in the media: mental health and mental illness. In addition, it’s presented in the form of a tool that allows users to slip into the shoes of people suffering from dementia, thus sensitising them to the issue.

Campaign Example

Client:
NESTPICK (property aggregator platform)

Campaign:
Women’s Liveability Index 2019
https://www.nestpick.com/womens-liveability-index-2019/

Goal:
Awareness, media coverage, referral traffic, inbound links

Why It Works:
The campaign leverages a topical angle to garner press interest, while raising awareness of a feminist issue: living quality and conditions for women worldwide. Through a data-led approach, using various data parameters and global information presented in a comprehensive graph, publishers are incentivised to link back to the dedicated campaign landing page.

Why hire a pr agency?

You’ll be forgiven if you think that Digital PR is easy, a nice-to-have rather than a must-have or that anyone can be trained to do it. In all honesty, most people we come across think the same – but that’s before seeing how a well-executed Digital PR campaign can drive SEO results and business ROI. By hiring an agency to support you with Digital PR, you will:

  • Save years trying to understand how the media works
  • Save years in building and nurturing your journalist connections
  • Save tens of thousands a year in costs for PR tools
  • Not have to deal with journalists’ requests and deadlines at unsocial hours or at weekends
  • BE MORE SUCCESSFUL

Let’s talk about
how digital pr can boost your
online visibility