Content Marketing Services

GAIN EARNED MEDIA COVERAGE AND LINKS, DRIVE ORGANIC TRAFFIC AND CONVERSIONS.

DRIVE ORGANIC TRAFFIC TO YOUR SITE, GAIN EARNED MEDIA COVERAGE AND LINKS AND BOOST ONLINE VISIBILITY.

Tell your brand story

We cleverly leverage our media liaison experience, news generation principles, your own resources, and the topical media calendar to generate high-impact Performance PR.

tell brand story - digital trails
1

Content Marketing Strategy

A good content marketing strategy will generate earned media coverage, build a positive reputation and make your business appeal to more customers.

Identify areas of commercial opportunity
Drive organic traffic
Build a solid search profile

2

Content Development

Good content will engage your customers, attract traffic and make you stand out. Our data-driven content will align with your business objectives, delivering tangible ROI.

Engage your audience
Satisfy search queries and attract traffic
Increase conversions on site

3

Content
Distribution

We create and distribute content both on your site and third-party platforms, social media channels, media outlets and your customers.


Increase referral traffic
Increase referral traffic
Increase expertise, authority, relevance, and trust of your site

Content marketing that converts

Create inspirational content that converts unique visitors into new customers. Promote your brand through storytelling and improve your online visibility. We can create content to boost your existing web and social media presence, while understanding your current market and customer demographic. Once we understand your audience, we can devise bespoke campaigns that help you reach your business goals.

COPY
+
Data Visualization
+
Interactive Content
+
Video
=
Content

Our content marketing approach

1

Content marketing campaigns

We scout your industry, existing and new consumer base as well as your target media for opportunities to create campaigns that are new, engaging and deliver long-lasting results.

Our content marketing campaigns can be topical or evergreen, vertical or generic, local or international – but they all have one thing in common: they deliver ROI for your business.

✔ Higher visibility in search engines
✔ More referral traffic
✔ Improved brand reputation

content marketing campaigns - digital trails
news generation campaigns - digital trails
2

News Generation Campaigns

News generation campaigns are a great way to keep your company within the public eye by generating a stream of news around it. It is a type of campaign that commands attention and keeps your brand at the forefront of customers' minds. Our team of seasoned PRs know what it takes to make a campaign interesting for the press and can get you the limelight that increases your authority, consolidates your market position and drives sales.

✔ Earn media mentions and links
✔ Increase visibility with your target audience
✔ Increase visibility with the media

3

Bespoke Campaign Microsites

It’s beneficial to host content marketing campaigns on standalone landing pages and microsites. This reduces the risk of being seen as chasing “free advertising“ to your branded site. Don’t worry, you’ll still reap the SEO, PR and commercial benefits but in a more sustainable, organic way.

✔ Increases your site’s domain authority
✔ Adds owned web properties to your branded search results
✔ Generates more high-quality links to your site

bespoke campaign microsites - digital trails
on page copy - digital trails
4

On-Page Content

We create user-centric content that drives organic traffic to your website. The more content you have and the better it’s written, the higher your chances that customers will stick to your site and convert.

✔ Optimised for customers and search
✔ Increases your visibility in search engines
✔ Drives growth and sales

5

Product Copy

We create unique and engaging product copy that generates demand, informs your customers and drives more traffic to your site.

✔ Aligns copy with customer search terms
✔ Creates TOV consistency across your properties
✔ Promotes USPs and key features

product copy - digital trails
blogging - digital trails
6

Blogs

Regular blogging puts you in front of a growing audience, increases your authority in your field and gives Google fresh content on the basis of which your website will be ranked higher in search. We can help with identifying topics, planning a content calendar and delivering the articles that will drive your business growth.

✔ Drives inbound traffic
✔ Helps increase your authority
✔ Nurtures and converts customers

7

Press Copy

Press copy such as press releases, comments, interviews and case studies are essential to promoting your company's goods and services effectively through the media. We not only draft impactful press copy but optimize it to increase the positive SEO impact.

✔ Optimised for press and SEO
✔ Delivers key messages
✔ Elevates your brand through third-party endorsement

press copy - digital trails
social media assets - digital trails
8

Social Media Assets

We help create copy and digital assets to grow, engage and convert your social media audience.

✔ Sharable branded assets
✔ Consistent TOV
✔ Humanises your brand

Let’s talk about
how content marketing
can boost your online visibility