BRAVOSCONTO:

Data storytelling case study:
Boosting brand awareness and links
in Italy for voucher brand BravoSconto

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Driving travel category links and traffic from the travel sector with this data storytelling case study on Italy's trendiest cities.

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Results

26

Top tier media placements

2.31

Estimated coverage views

5

MUU

8

Links

223

New keywords on Page 1 of Google

Background

Bravo Sconto, a leading platform in the consumer savings and voucher codes sector, was keen for a profile boost in the travel sector in anticipation of the summer holiday peak.

Objective

The travel section on the website could do with a boost in links and awareness and they engaged us to tackle both with a news-worthy content idea that could both put the brand in front of new customers as well as drive relevant links to the website in order to gain authority form the niche and boost keyword rankings.

The Solution

We made the decision to use a data-driven approach to address the complexities of a multi-city or regional campaign, centred around the “Trendy Cities Index”. Curated through meticulous data analysis, the index evaluated cities based on factors such as culinary experiences, cultural attractions, and shopping destinations. The campaign leveraged this index to create content tailored to each city, ensuring strong relevance and resonance across diverse Italian regions.

We ensured we had an industry report-style landing page and high-calibre visuals to capture the interest of editors. Using the proclivity for Italian editors for strong assets we were able to harness innate traits of relevant networks to boost the BravoSconto brand.

Intelligently laid out website planning allowed us to utilise the best internal linking practices to share incoming link equity across BravoSconto. Designing the campaign page around this idea allowed BravoSconto’s product pages, with strategic content distribution and media outreach maximising exposure and engagement with the BravoSconto brand.

Data Storytelling Case Study Results

The campaign secured an impressive 26 earned media placements from reputable sources including ANSA.it, Libero Quotidiano and Andkronos, amplifying BravoSconto’s presence and authority in the Italian market. Additionally, it garnered 8 followed links, enhancing the brand’s online credibility and search engine rankings.

With an estimated 2.3 million total coverage views, the campaign’s coverage and links contributed to ranking improvements and organic traffic growth, as shown in our data storytelling case study, with early signs of positive impact observed after just a couple of months. Significant shifts in position rankings were recorded, with 567 keywords experiencing improved rankings, including 223 keywords ranking on Google IT page one.

data led storytelling case study results in italy
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