Author: Digital Trails

If you’ve just started your business or have recently decided to take your business online, building your online presence can mean the difference between success and failure. In this blog we’ll give you some tips on how you can create and build your online presence for your brand to ensure you have the right eyes on it.

To tackle the impact of the recent crisis, many companies worldwide have been stepping up their online game. We’ve asked 11 marketers about the top tactics they used to boost online visibility for e-commerce during the past few months. In this article we reveal what worked, based on their expert advice.

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A bad Google review can be a tough pill to swallow for any business owner. Luckily, there are actions you can take if you feel that your company has received an unfair or fake view. Unfortunately, the process isn’t as easy as simply clicking “Delete”.

Brand visibility is a brand and its offering’s presence in a consumer environment.  This means how often people see your brand in search results, social media, emails, online advertising, and other online marketing channels.

Whether you’re a business owner, on the hunt for a new job, or simply want to take control of your online presence, it’s likely you’ve wondered how to remove your name from Google search results.

A positive brand image is essential for any business’ success. Even the slightest bit of bad press can have a detrimental effect on your bottom line.

Do you think you’re immune to a reputation crisis? Think again! All companies should be aware of how to manage any issues that arise with their online reputation, as well as problems that arise from potential business, sales and profits.

Online reputation management (ORM) is a mixture of PR, content and SEO strategies to improve the online reputation, public perception and global reach of your brand, ensuring that it is attractive to both partners and customers.

Today more than ever, consumers rely on online reviews and press coverage generated via Digital PR to evaluate a brand’s products or services before purchasing them. With growing competition, more brands are understanding the importance of having a strong online presence on third-party platforms.