Author: Digital Trails

In a world where pumpkin spice lattes and falling leaves herald the arrival of Halloween, it’s no secret that this holiday season captures the collective imagination of an entire nation.

With this in mind, we unravel the weird and wonderful Halloween costume preferences from across the United States.

If someone doesn’t feel they can trust you, your products or services, there’s no way they’ll become your customer. This is why constantly monitoring your online reputation is an essential part of your digital marketing strategy.

But how can you keep track of what people are saying about your brand online?

If you’ve ever performed a Google search, opened up an email account, or bought something online, your personal information is available for anyone to see. If you’re concerned about the security of your data, you’ve probably asked yourself: “Can you delete your online presence?”

Online powerhouses such as Google are oftentimes the first place potential buyers go to dig up more information on a specific product or business, and seeing negative reviews can deter them from buying from a particular brand. Understanding the impact reviews have on a business’ success, we wrote a blog explaining how to remove bad Google reviews of your brand.

Whether you’re a local mom-and-pop jewelry repair shop who’s received one snaring review that stays at the top of your TripAdvisor business page for months, or a large paradise resort receiving a backlash of negative reviews during a week where half your staff happened to be out with the flu, bad TripAdvisor reviews can be burned in the mind of a prospective customer for a long time.

According to a survey by CareerBuilder, 70% of employers use social media sites to screen candidates before hiring, while 54% of them have eliminated a candidate based on their accounts.

Thus, the question arises: can your online presence help your job search?

Francesca Wild, digital marketing intern at Digital Trails shares her tips on making the most of your digital marketing internship.

The team at Digital Trails welcomes the exciting news of being selected as a finalist in the ‘Best use of PR in a search campaign’ category, at the 2020 UK Search Awards.

Online visibility is essential. But do you know how to measure it accurately? Here’s our tips on the most important metrics needed to measure online visibility.