CAROL:
US Cyber Monday
Late Deal Success
Maximising last-minute Cyber Monday gains
Results
Earned media placements (in 48hrs) and links
The Results
In just 48 hours, we had successfully secured over 250 placements across leading news, lifestyle, and business outlets in the US. These placements prominently featured links directing potential customers to the C.A.R.O.L. website, enticing them with the last-minute discount offer.
Most importantly, our performance PR activity directly attributed to driving direct sales for C.A.R.O.L, exemplifying how an agile and targeted approach, even in the eleventh hour, can translate into remarkable success in the online retail sector.
has to say
Testimonial
We saw some great results from working with Digital Trails, both in terms of new customers driven to the web shop and the way we were portrayed in the media.
We were very much impressed with Digital Trails’ international capabilities and the weight of some of the results achieved, building thought leadership and consolidating our position in the market.
Despite the challenges of the global pandemic, the Digital Trails team rolled up their sleeves and delivered an impactful campaign that drove a great deal of visibility to our newly launched website.
Digital Trails certainly delivered what they promised. Our team was positively impressed with the media attention the campaign received from high-calibre publications.
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